A useful business budget is a plan for where cash should go, not a copy of last month’s performance. Start from your operating goals (growth, margin, cash runway, hiring, marketing pushes), look at recent history for a baseline, then adjust for what you expect next: seasonality, price changes, new channels, or one-time projects.
How to think about the numbers:
- Set Revenue (and related) targets that match what you believe you can sell, not only what you hope for
- Size COGS and key Operating Expense lines so Gross Profit and Operating Income are realistic
- Make sure your transaction categorization is clean before setting budget goals, so the historical values on the Budget page are helpful reference values
- Start with the Monthly method if you're new to budgeting or have a stable business, or Annual when certain months routinely look different
When to update your budget:
- At the start of a month or quarter when the plan should change
- After a large win, loss, price change, hire, or campaign
- When you are consistently far over or under a line (fix the plan, the categorization, or both)
- Seasonally if you use Annual budgeting (e.g. holidays, summer demand)
BudgetBadger helps you create category and P&L targets, compare actual vs budget results on the P&L page, and spot over/under categories on the Dashboard. However, it does not provide personalized financial, tax, or investment advice.
Treat defaults and Recalculate as a starting point, then set amounts that match your judgment and, when needed, contact your CPA or advisor for personalized advice.