Understanding the Products Page
The Products section in the sidebar includes Product Profit (sales, costs, and fees by SKU or listing) and Inventory (quantities available to sell on connected channels).
Open Product Profitability at Products → Product Profit in the sidebar. Use Show SKU above the table to show or hide the SKU column (saved for Inventory too). See the definitions below for each column on the Performance tab:
- Channel — sales channel where the item was sold (e.g. Etsy, Amazon).
- Units Sold — total number of units sold in the period, excluding refunds.
- Gross Sales — item revenue for the sale (price plus shipping and gift wrap when they apply on the line). Sales tax and refunds are excluded. Amazon uses Principal from your synced settlement detail—the same basis Seller Central uses in Finances, not the Manage Orders “order total.”
- Product Cost — Unit Cost multiplied by units sold.
- Est. Fees — estimated selling fees for that channel. See Estimated Selling Fees.
- Profit — gross sales plus product cost and estimated fees. What you keep after production costs and channel fees, before fixed operating expenses (e.g. advertising, workspace).
- Margin — profit divided by gross sales. Percent of each sale you keep after product cost and estimated fees.
The Products page analysis is based on the sale date (Etsy: order date; Amazon: finance posted date on each shipment line), which does not necessarily match the bank deposit. A payout can bundle many orders and land in a later month. Your P&L still follows cash that hits the bank.
Connect Amazon on Integrations and run Sync Now so Performance can load shipment lines from your settlements. If Amazon rows are missing after connect, sync again—older settlements backfill in small batches each sync.
The Cost tab is where you enter the unit cost for each product, which consist of total materials, labor, and shipping costs you pay to produce one item. This information is used on the Performance tab to calculate product profitability.